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Channel: The Idea. » Communications
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Is Everyone Delivering the Right Story, Right Now?

Every day, your company’s reputation and its sales potential are influenced not only by the conversations taking place in controlled sales and marketing environments, but by the complex network of...

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People Don't Read Anymore. (Except for you, right now.)

Reblogged from The Idea.: It has been a standard marketing axiom for the past two decades: People just don't read anymore. Originally, this thinking was attached to the printed word, as in "people...

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Business is Changing. (How relevant is yours?)

It’s the question on the minds of nearly every C-suite executive we talk with: Is our business (brand) as relevant as it should be? It’s been our experience that most organizations are actually quite...

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Quick, What’s Your Message?

“We’re hoping the economy turns around sometime this year so we can work on crafting our message,” an anonymous VP of marketing said to me last week. That’s funny. The reason I contacted this company...

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Marketing Services: Should You Build or Buy?

While I was courting the business of a Fortune 500 company last year, the company’s CMO turned to me and said, “You know, I can hire people to do everything but think.” The company’s marketing staff –...

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Would Short-Format Video Be A Better Way To Explain That?

Look around your company. If yours is like most large and mid-sized organizations, the people inside (and possibly you) are still using a number of outdated and inefficient ways to communicate key...

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Convert Outdated Communications Efforts To Video.

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Franchisees & Marketing Co-op Members: You Need Short-Format, Online Video

One of the more difficult marketing and advertising tasks for a local franchisee – or a single member of a larger marketing co-op – is:  “How can I delicately position our difference, while...

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Cohesion is a Brand Agency.

Are price and availability more important than quality and affinity? Is loyalty, of any kind, just too much to expect? Is ‘big thinking’ simply not needed in an era of ‘big data’? If you believe the...

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A Novel Idea: Say Something Worth Saying

The biggest, real opportunity for marketers today is not about embracing the next technology, it's about better using the ones we have. And to do this properly, we have to look beyond the the medium,...

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